The Egyptians may have used papyrus to make sales messages and wall posters, commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia, but today advertising is a little diverse. Even in the past 50 years advertising has transformed into a modern approach in which creativity was allowed to buff, producing unexpected messages that has made advertising more tempting to consumers eyes.
For example, in 1955 the Marlboro Man campaign was formed. This ad was of a cowboy smoking a cigarette and with the word Marlboro across the bottom of the advertisement. Although these ads where marketed as a women’s cigarette they consisted of the famous, Marlboro Man. Today the world of advertising is a fast paste industry and it is changing every day. Advertising in the 50’s and 60’s were cartoon images. From black and white ads all the way into the 80’s Marlboro stuck with the cowboy theme until 1994 when they went into racing to form with the times. This campaign just shows that over time the consumers will still portray the same advertisements as 50 or even 60 years ago.
