Windows 7 may have not been my idea but there are many out there who beg to differ. According to Windows 7 newest campaign Windows 7 is anyone’s idea. The first Windows 7 commercial actually aired in September 2009 and since then the campaign has emerged. The ads where leading up to the launch of the newest Windows 7 product. So far the response has been epic. Windows 7 is an operating system created by you, for you, and these ads follow the flow. The campaign which is made up of TV, print ads, banner ads, posters and billboards and branded entertainment elements is very effective. This campaign has gone viral since the launch of the ads. It is effective because it is what the consumer thinks and feels. I liked this campaign because it was very memorable. I caught myself using the line..And Windows 7 was my idea on a normal basis’s. This campaign was created by Crispin Porter and Bogusky, Boulder in Miami USA. The creator of this campaign is Tim Roper and the Creative Director is Jeff Benjamin. This was Windows big come back after their worst idea ever….Windows Vista. Take a look for youself: http://www.cpbgroup.com/#window
